It was a snowy evening as Forward Madison FC kicked off their first season at Madison’s Breese Stevens Field. Perfect Wisconsin weather to begin history. It’s come along way from when I was working at Dairyland Insurance and while exiting the building with the VP on my way to capture a Wisconsin Women’s soccer game, I suggested something that I had been thinking about that we should sponsor the new soccer team coming to Madison and have the Dairyland logo on their jersey. The VP thought it was a great idea and and I can still hear him repeating “Dave that is a really great idea”. I had no idea what I started in motion that afternoon, I just knew that for American Family Insurance my previous employer, they had some good exposure having their logo on Atlanta United’s jersey so I thought it would be good for Dairyland to do something similar. We definitely had the resources and could use some brand recognition. So it was great to see my idea out there on the pitch in a game.
See the complete game album on my website here.








